Historical Development
n Albert Bandura, 1977, 1986
n Limitations of behaviorism and Freud et al.
n Originally called observational learning
theory (Bandura & Walters, 1963)
n Renamed SOCIAL LEARNING THEORY
because
n especially applicable to learning social behaviors
n observations were usually of other people
n Renamed SOCIAL COGNITIVE THEORY
because
n Cognitive processes mediate social learning